Empty Fridge Box
Hmm… I think I like the Mini Cooper one better.
Edit: Actually, the more I think about it, I think I might like the Heineken one better. I guess I didn’t realize at first it was for Heineken. And I absolutely love the television spot for this campaign. It’s interesting because though they are both the same idea really, they have different perspectives. The Heineken one makes sense because you often see discarded refrigerator boxes; so of course, make this one bigger to accommodate a walk in fridge. It’s perfect. The Mini Cooper works the other way though. A car that is small enough to come as a gift in a box? It just ties in the whole small car/toy thing. Hmm. Which one do you like better? They’ve both grown on me.
