Chrissy Pronger
“Chrissy Pronger. Looks like Tarzan. Skates like Jane.” Haha! Thank you Chicago Tribune, for making my day!
Archived entries for Advertising
Smell This Web Banner.
SCENTED BANNER NATURA KAIAK from Black Mamba on Vimeo.
The first scented web banner. It’s been a while since I’ve seen a completely original execution that breaks through all of the clutter.
Free Massage & Makeover in NYC
As part of a promotion for the Lifetime series Drop Dead Diva, a “Mobile Makeover” is parked on 6th Avenue, between 41st and 42nd Streets until 3pm. They’re offering free makeovers, massages, and a meet-and-greet with the cast: Brooke Elliott and Margaret Cho. Apparently this show is in its second season, but I’ve never heard of it. Probably because 1) I don’t have cable, and 2) if I did have cable, I wouldn’t be watching Lifetime. Had I not been on my lunch break, I definitely would’ve stepped up for a free massage and makeover! At least I managed to snag a miniature nail file with the season premiere info on it. Sunday June 6th at 9pm, in case anyone is interested.
King Kong Invades SoCal!
I’m enjoying these promotions around LA for the new King Kong attraction at Universal Studios Hollywood. They’re simple, and certainly eye-catching. These footprints popped up along Santa Monica Beach along with a crushed lifeguard truck.
The old King Kong was destroyed in a fire in June 2008, but just two years later the giant beast returns— bigger and scarier than ever. Academy Award-winning director Peter Jackson has directed a team of film and theme park ride experts to develop the largest 3D exhibit in the world, complete with a visitor experience that includes the smell of his banana breath, and the wind and shaking ground as the ape jumps and battles a T-Rex.
Bally Total Failness
Somebody accidentally sent out the Bally Fitness Newsletter without the “Dance Dance Revolution” copy. Figures, that’s the only section I was actually interested in reading!
Chicks Stompin’ on a Giant Box
So right now, this yellow box art thing is happening in Bryant Park. I’m not 100% sure what it is, because quite frankly, after entering the little yellow hut, I was semi fearing for the roof to collapse from those chicks stomping around up top. I read the print (artistically located only on one tiny wall, of course) but only managed to retain the words “Walk the walk,” something about women, and some artist’s name that I can’t even remember. Yeah, I have a horrible memory and a short attention span for abstract art, or whatever you want to call this.
I saw this girl walking by, checking out the exhibit before I got the chance to snap a photo when she crossed the street. I’m not positive, but I’m pretty sure she wasn’t part of the exhibit. I think she just happened to be wearing a ridiculously similar dress today. How unfortunate.
I probably shouldn’t judge since I didn’t read all of the description, but I don’t think I’ll ever understand “art.”
Stick Your Ad Where it Counts
Pandora has been sucking pretty hard lately. I first noticed a month or two ago that half of my stations are playing horrible songs that sound nothing like what I’m listening to. For example, my Eminem station has been playing bands like The Fray and Daughtry. What?! How are these two artists even remotely similar? Clearly I’m in a thug mood, not a soft, corny rock mood.
This morning, I heard my first ad on the Pandora iPhone app. I’ve enjoyed listening ad-free for months, but the inevitable day has come. I hate bad advertising. And to me, popping a 15 second audio spot about a Clorox Stain App in the middle of an internet radio station is bad advertising. Granted, I haven’t checked out the app, but why would I want to? I don’t know what everyone else uses their iPhones for, but I certainly don’t spend time downloading pointless apps for products such as a laundry detergent. Nothing about that 15 second spot made me want to spend the time going to the app store to see what it’s all about.
I know it’s pretty much mandatory in the modern day advertising world, but I hate advertising that uses non-traditional media placement when there’s absolutely no reason for doing so. Companies are just slapping their brand on Facebook, Twitter, Pandora, etc., because it’s where people are spending their time. The one thing they need to remember is it’s not enough to simply throw something on Facebook and say, “be our fan!” In my opinion, there needs to be more to get people truly involved. There needs to be a reason for this brand to be on Facebook that makes sense with the placement. That’s sort of what I tried to accomplish with my Crest Whitestrips idea in my portfolio.
Bottom line: companies and agencies need to be smarter with their brands. Put them in the right spots. Make the entire execution convey the right message. Don’t underthink any aspect of the campaign. Every little bit counts.
Jersey is Getting Out of Hand
It looks like it’s pretty standard to produce shitty advertisements for (what I’m sure will be) shitty tv shows. Jersey Couture, really?
The 10 Commandments of Subway Etiquette
Artist Jay Shells surveyed 100 people to find the top 10 behavioral pet peeves of subway riders. Then he made up some posters to hang around NYC, listing these pet peeves sort of as 10 Commandments. As a subway-rider myself, I can strongly agree to most, if not all of these. Although I have yet to see someone clipping their nails on the train (and hopefully I never do!) Click here to check out the entire set of posters. And keep an eye out on your way home from work, even though I’m sure the MTA has trashed them all by now.
